What is the Madison Baby Expo?
A family-centred experience bringing together parents, children, brands, experts and entertainment in one event.
The Madison Baby Expo is the one day of the year when everything a growing family needs is under one roof. Hosted by Madison Life Insurance Company Zambia Limited on 31 October 2026 at NASDEC, Lusaka, it is built around a single idea: give your baby a running start in life.
Parents come for the shopping, the expert sessions and the practical advice. Children come for the fun zone, the stage and the games. Brands come to meet thousands of families face to face in a warm, trusted environment.
Six good reasons to come
Discover products & services
Trusted baby, health, nutrition and family brands in one place.
Enjoy entertainment
Live stage performances, games and activities all day long.
Learn from experts
Paediatricians, nutritionists and parenting specialists share practical advice.
Enter competitions
From the Baby Crawling Championship to the Daddy Diaper Challenge.
Connect with families
Meet other parents building their family journey in Zambia.
Win giveaways
Hampers, vouchers and the Grand Family Giveaway headline prize.